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Decoding User Interviews: A Practical Guide for Curious Designers

Decoding User Interviews: A Practical Guide for Curious Designers

Decoding User Interviews: A Practical Guide for Curious DesignersGary van Broekhoven
Published on: 16/04/2025

Master user interviews with the GRAMS framework & grounded theory. Plan, ask, analyse, and decode what users really think; then turn insight into action.

Behaviour DesignConsumer Psychology

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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